Introduction

“Link Popularity” – these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top search engines especially Google without following an effective link popularity plan.

Link Popularity Basics

Google gives a lot of importance to the number of websites that link to a website. In order to get the number of websites that link to a site, just type in a domain name in this manner link:www.your-domain.com in the search box and the number that returns is the number of incoming links to your site. On the basis of the number of incoming links to a website along with various other factors, Google provides points within 1-10 to that website. These points or PageRank in the language of Google is like a measuring tool that helps the Internet surfers to know about the online popularity of that website. The PageRank of a website can be obtained from the PageRank Toolbar of Google which can be easily downloaded from the Google website. ( http://toolbar.google.com/ )

Link Popularity Methods

Link Popularity can be done through different methods like·Reciprocal Link Exchange Programs among websites ·Posting messages of your websites on various message boards and guest books ·Publishing articles about your website or company in other websites.

1. Reciprocal Link Exchange Program

Definition -

Reciprocal Link Exchange Program is the most popular and commonly followed method for implementing the link popularity plan of a website and getting the desired results.

Reciprocal Link Exchange Program Steps -

A reciprocal link exchange program deals in exchanging of links with several websites. This program involves several steps that need to be followed which have been described below:

Step 1 –

Link exchange for a website is usually done with websites of the same industry as well as with the websites of other industries. For example, if your website is all about finance, you should be on the lookout for websites that deal in finance along with other websites that are not related to finance. So the first and foremost step is to find prospective link partners/websites that offer reciprocal link exchange programs. You can do this easily by typing in the industry related keywords (e.g. “personal finance”, “financial expert”) in the Google search box. And you can find out the websites offering link exchange out of the search results thus generated.

Step 2 -

Always try to exchange links with websites having Google PR (PageRank) of 4 or more. Here the PR 4 criteria is applicable for both index page as well as the links page of a website.

Step 3 –

You have to look for the link exchange details of each of the websites. The link exchange details lets you know how the website wants to its link to appear in your links page, where to send your link exchange details, etc. The details generally include the website's link code, email address to send your information. Sometimes you may have to submit your link information through a form provided in the website.

Step 4 –

Now, create an html page containing the list of link partners that you have searched and saved so far. Name this html page as Resources/Partners/Links/Interesting Websites, etc. and provide a link to this links page in the index page of your website. Make sure that your links page is either 1 click or maximum of two clicks away from the index page otherwise prospective link partners may not be interested in reciprocating your link.

Step 5 –

Prepare the link code for your website that you would send or submit through a form to the prospective link partners. A sample link code is given below:

<a href = “http://www.searchengine-optimization-guru.com” title=”search engine optimization”>Search Engine Optimization</a> - Offering search engine optimization services.

Always try to include potential keywords for your website in the link text that is the text between the anchor tag (<a></a>) as well as in the description provided against the link text. Always go for text links instead of banner ads because Google gives a lot of importance to the anchor text of the incoming links.

Step 6 –

Target to get maximum of the incoming links towards the home page of your website as it is the most significant page of your website that leads to the other pages of your website. This means you have to request the link partners to link to your index page. Ensure that a good navigation exists within your website so that all the pages are accessible from one particular page of your website. And that all the link texts/anchor texts in your website contain the most important keywords related to your business. This helps in improving the link popularity of your website.

Step 7 –

After preparing the link code for your website, you have to approach the prospective link partners through email requesting them to accept your link exchange offer and place a link to your website in their links page.

Step 8 -

Lastly you have to submit these links pages to the search engines especially Google where your link has been placed by your link partners. (http://www.google.com/addurl.html )

2. Message Board Link Popularity Program –

Link popularity can also be pursued by posting your website link message to the message boards and guest books. In this method you have pay more attention towards the selection of message boards and guest books. Always select message boards and guest books that have a PageRank of 4 or more and have already been indexed by Google. It is also necessary to submit the URLS generated after posting messages to the search engines. For example, say www.online-message-board.com is one of the popular message boards where you want to post your website link. After posting your website link at www.online-message-board.com , the message board will generate a particular URL say www.online-message-board.com/your-website-link.html which contains the particular information about your site. Submit this URL in various search engines so as to boost the link popularity of your site.

3. Other Methods of Increasing Link Popularity -

You can also improve the link popularity of your site by publishing articles or write-ups regarding your company or website in other websites. And make sure you do not forget to include a link to your website in these articles or write-ups. In this way your link becomes visible to the search engine robots. Paid ads also help in your link popularity plan.

Conclusion

In this paper, we have tried to explain the link popularity basics along with various methods for pursuing the link popularity campaigns for your website. Being a vital parameter of your search engine optimization plan, you need to make a link popularity plan and follow it strictly so that your website finds place within the top 10 results of all the important search engines, especially Google.

BeaverDam-ElecSales recommends the following sites Recommended Resources   48Prong Directory. New directory for private and business websites and blogs. Nicocure The popular stop-smoking herbal Nicocure has now become even more effective with new improved pills! Make Money From Home With Costal Vacations Are You Tired of Wasting Time Promoting Affiliate Programs and MLM Programs That Pay You Next to Nothing For All of the Time and Effort You Need to Put in? Reality Stars Network.  Do you know your Reality TV stars? Can you place the face but not the name or the show? Reality Stars Network will keep you informed... Cool Blog This! Affiliate Marketing Learn the Affiliate Marketing tips, tricks and secret tactics for FREE! Don't listen to the gurus... Jump on board the Affiliate Marketing Revolution with Affiliate Defined and watch your profits take off! Hoodia Reviews Are Hoodia products Safe? How can you know how to avoid the scams? We provide Honest Hoodia Reviews of some of the most popular Hoodia products on the market today. Read our reviews to find the Hoodia product to start lose weight today. Hoodia Reviews. Online Business Ideas Visit Cynthias Home Biz for online home business start-up ideas, online home based business resources, tested and proven success strategies, affiliate marketing solutions, extra online income ideas and helpful information that will inspire you with ideas to start and build your own online home internet business and teach you how to make an income online. You'll receive free Internet Income Training when you subscribe to my "FREE" Online Home Business Opportunities and Website Marketing Secrets Newsletter full of Income Generating tips and tricks as well as ideas to start a home business online and make internet income from home. BeaverDam-ElecSales Computer Accessories, modding supplies, heatsinks, Regal splitters and more. Excellent site and a trusted source. Link Popularity Service Link Popularity. Increase Link Popularity with our Link Popularity Service. Try our Low Cost Program To Increase Link Popularity Organically - starting today. The Searchengines loves inbound links and they will credit you for it in terms of pagerank and better placements.  Link Popularity is an incredibly important step in any SEO plan. Increase your Link Popularity today ! Free Criminal Background Checks . Getting a new Nanny for the kids or a new staff member? This is one of the best sites to look for information about Free Criminal Background Checks. If you are going to hire someone you simply need to know WHO you are hiring.... Don't rely on trust alone! Dog Behavior Training Dog Behavior Training is a website for dogs and their owners to learn Dog Behavior Training . Dog Behavior Training is crucial if you want to have a happy and healthy dog without behavior problems . You can be proud of your dog if you have given him or her the right Dog Behavior Training because your dog will behave a lot better and even become happier. So give your dog the proper Dog Behavior Training ! North American Waterway. 35 years experience building custom marine canvas. Bayliner & Pontoon Enclosures our specialty Residual Income Opportunity Residual Income Opportunities and Work From Home Tips, News and Resources. After spending more than 10 000 usd on all kinds of “make money” opportunities I finally found this website that thought me the REAL SECRETS of making money online. Money doesn’t come overnight in any legitimate business but if you work hard to reach your goals your goals and dreams will come true eventually. This website only works with the best affiliate programs and support is guaranteed. I really love this site as it got so many great ideas. AcneZine Learn all about Acnezine and how it can help you get rid of acne. Read our Acnezine review to get a better understanding of the product and how it can help you get rid of those ugly zits. Get Paid To Take Survey Get Paid To Take Survey Online. Visit this site to find the most popular programs to Get Paid To Take Survey. Many people think that it is not possible to get paid by taking surveys both those people are simply doing things the wrong way. Sure there are a lot of scams but this site provides you with scam free opportunities in the paid to take survey buisness. Follow their guide and you can easily make hundreds of dollars a week from your own home. Free PSP Music Learn how to find Free PSP Music safe and effective without paying thousands for new CD's. Free PSP Music Tips & Info. TopFishingOutlet.com - Best Prices on Fishing Supplies on the Net Gubbio Travel for tourism and holidays to Gubbio Italy! Hotel and lodging resources on vacation travel tourism in Gubbio Italy. Reality Stars Network A Cool Site About Reality Stars UK Casino. Fun casino hire London and UK Option Trading In order to be profitable with stock options you have to apply option trading strategies where the probability of winning is higher than losing. GuzMansGreenHouse. Las Cruces Community Premier Authority Gardening Website. Very nice and informative website. Law Of Attraction Mistakes. Great informative site about the Silva System and all you need to know about Law of Attraction. Updated 09.02.2008